Willie Mays helped stretch the medium.
Alfred and Helen Levitt, who were writers for The Donna Reed Show, frequently pushed the boundaries of the medium.
They took advantage of the Kennedy-era physical fitness trend by incorporating actual sports personalities into the show. Willie Mays from the San Francisco Giants was featured in three episodes: "My Son the Catcher" (Season 6, Episode 31), "Play Ball" (Season 7, Episode 3), and "Calling Willie Mays" (Season 8, Episode 20).
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